Saving the planet is not a cheap work and to remain in order to provide proper financing before growing environmental concerns. Sadly, despite the fact that there are climatic conditions, it is still very difficult to get an average person to give this cause of the Earth’s savings. Fortunately, a team of innovative psychologists from the University of Cologne published a paper that immersed why the virtual resit Remlice could be the best option for fundraising in the environmentalist set of instruments.
Why traditional environmental fundraising campaigns often fail
Several ways can be ensured for ecological causes today. The most common methods include hosting fundraisers or offering a product where a certain percentage of the process is directed towards environmental things. Both of these methods work, but neither is optimal.
People understand that climate change is real and that it causes a lot of surrounded by around the world. However, the transformation of understanding into obligation and gifts requires approval. Eco Fundraisers must take a relatively boring topic, such as climate change, and portray it in a way that causes an average person to understand the importance of immediate action.
How VR technology increases awareness and gifts of climate change
Study “Virtual Reality versus classic presentation of campaign on bulk media: efficacy and psychological mechanisms using an example of environmental protection”1 A detailed view of the physiological effects of the use of VR Tech as a means to control ecological involvement and gifts is suitable. Specifically, key factors were, included attitude and intention, measured before and after participants in virtual 3D maps.
What are 360 degree VR videos and how do they work?
The use of VR videos recorded in 360 degrees allows users to explore the environment from all angles. This technology has gained popularity in many industries, including the real estate sector. Many agents now allow their buyers to chase potential houses virtually, helping to reduce costs, speed up the performance and reduce travel costs and time.
Using a VR for connecting people and nature
In particular, the 360 ° interactive videos allow users to explore the digital environment from all angles. This immersion provides an in -depth environment of the environment. As such, there was a constant growth and focus on creating absorbing media options across advertising, games and entertainment industries.
Beyond Entertainment: Real-World Applications of Virtual Reality
Most people call on a flying simulator pilot, a first person shooter or a racing game when they imagine a VR system. Although it is still the most popular options, the use of VR in several other fields has increased, it included medical, environmental and art sectors.
Why VR overcomes text and video in environmental messages
Until this study, it was not very good to understand that the VR system is more effective in obtaining an action from the user. Previous studies on the effects of 360 ° VR videos on user environmental attitudes and MISSA behavior intentions key details, most of which remain incomplete. This latest study included vital physiological perspectives covering everything from presentation regimes to mediation of mechanisms.
Inside study: As scientists tested convincing power VR
As part of the research, the team began with a selection of 128 participants for the study. Selected participants were a room combination of Holid Ranger from text to fully impersive 3D virtual worlds.
Specifically, each involved followed three environmental documents. Note that four media options contained 360 ° VR video, 2D video, sound and text. After each meeting, the psychologist evaluated the direct and indirect media effects.
They also investigate the roles of spatial presence, narrative transport and a persuasive effect in the decision -making process. They found that the 360 ° VR video evoked significantly strong feelings in the audience when they felt more connected.
Key results: impact of VR on empathy, action and gifts
Test results show that 360 ° VR videos are much more efficient in evoking viewers’ action. The data shows that these systems make it easier for the presence, narrative transport and a positive effect, resulting in a high probability of gifts and narration.
Meet scientists for studying University of Cologne VR
The VR Immersion study was led by Professor Dr. Kai Kaspar from the University of Co -co -Colcolic with the support of Daniel Zimmermann and Paulin Wolf.
Psychologists hope that this study will help to stimulate more environmental investments from the future. They believe that the creation of more absorbing VR options will lead people to feel more associated with the environment and motivated to help.
Using VR in the real world for climate actions and non -profit fundraising
There are many applications for information collected by IMERMERSIVE VR study. This information could open the door for a new age in eco-fundraising, which connects donors and nature through the digital world, allowing everyone to see the effects of climate change in real time.
This study promotes the use of VR for environmental campaigns, educational instruments and fundraising efforts, with the potential for wide adoption of non -profit organizations and environmental brands in 1-2 years. Much of this adoption is based on low cost of VR headset because they become more common.
Leading society controls innovation in VR for social good
You do not have to explore for a very long time to see that several key players are dominated on the VR market. These companies continue to redefine technology and its use to manage adoption. Since VR instruments continue to evolve, leading society in space play a decisive role in moving the boundaries of the absorbing narrative. Although it was not associated with the study, there is one company that has secured space as a leading media provider.
Meta platform (Meta +0.05%) It is one of the most respected names in VR. The company entered the market in 2004 and in 2021 it was rebranding from Facebook. Rebranding came together with the beer to the new virtual media like MetaSSE.
META Platforms, Inc. (Meta +0.05%)
Today, the meta remains strongly invested in the absorbing media market. It offers a range of advanced hardware and software that supports today’s first VR options. Note that the company provides 360 ° video and VR experience for education, social impact and purposes of climate narration
Latest on META Platforms Inc.
Immerse virtual reality opens new door
Psychologists for a absorbing VR study dream of a lot of valuable information about the market. This data will help future developers create more efficient platforms and should help control more exciting and high-tech fundraising solutions for important causes forward.
You will learn about other great VR projects here.
Reference Study:
1. Zimmermann, D., Wolf, P., & Kaspar, K. (2025). Virtual reality versus classic presentation of campaigning mass media: efficiency and psychological mechanisms using an example of environmental protection. Computers in human behavior, 168108643. Https://doi.org/10.1016/j.chb.2025.108643