The Bundesliga announces a multilayer broadcast strategy in the UK and Ireland

 

Bundesliga and 2nd Bundesliga, Deutsche Fußball League (DFL), through its international subsidiary Bundesliga International on Wednesday confirmed agreements with several broadcasters throughout the UK and Ireland.

What the League calls a multilayer strategy can now be displayed on various traditional platforms, but also streaming services and popular content creators on YouTube.

“We are pleased that we can announce our new line -up of large media partners as part of our more salaries in the UK and Ireland,” said Bundesliga International Peer Naubert. “The approval is like different supporters: a combination of established broadcasters with digital platforms and content creators, we cover a progressive step in how the highest level can be experienced.”

What does it mean in detail? The current Bundesliga partner, Sky Sports, will continue to check the Saturday match Topspiel or Top. Sky will also include a package of understanding and other shoulder programming throughout the week, ensuring that Bundesliga fans have access to first -class coverage and expert analysis.

Sunday games will now be available on Prime Video, the new Bundesliga partner. Amazon will make matches available on the basis of one paid insight in the UK without the need for long -term obligations. Amazon will also show promotion/playoffs and Franz-Cebenbauer-Supercup since 2026.

How much does Amazon Prime cost? One indication is a previous partnership. Earlier this year for UEFA international games for UEFA for UEFA Prime to load in the UK 2.49 GBP ($ 3.35).

The agreement with Prime is not the first for the Bundesliga. DFL also has a long -term international partnership with AWS, which provides fans with live data about all games.

In addition, the Bundesliga International also hit the BBC Sport multiple. The BBC will stream all Friday night games, starting with the Bundesliga opener this weekend between Bayern Munich and RB Leipzig through its BBC IPlayer platform on request.

Fans in the UK can now watch England’s captain and star Bayern Munich Harry Kane on several television channels. (Photo: S. Mellar/FC Bayern via Getty Images)

FC Bayern through Getty Images

“This multilayer strategy allows us to connect with more publications throughout the UK and Ireland and provides every support a chance to participate in football because it is to be best suited to them,” Naubert said in a statement. Obtaining the Bundesliga in front of the eyeball as much as possible was one of the main goals of the United Kingdom and Ireland before the 2025/26 season.

To maximize this effort, Harry Kane and Bayern will be mixed this Friday on several platforms in the UK and Ireland. In what the Bundesliga calls the innovative strategy of building a audience, the league places that all Friday matches are widely available.

In an effort to maximize the Bundeslig eyeballs, she also signed a partnership with several football channels on YouTube, which will be lively on their platforms.

The partnership included overlapping, introducing some of the largest English football names such as Gary Neville, Roy Keane and Ian Wright. The overlapping will be displayed by 20 Bundesliga games in 2025/2.6, including this Friday opening of the season.

The second agreement raised some eyebrows in this industry because it includes the YouTuber and Manchester United football channel Mark Goldbridge. Although it is extremely popular, Goldbridge has done some Derogatory comments to the Bundesliga in the past After RB Leipzig Defender Dayot Upamecano decided to join Bayern Munich over Manchester United.

Either way, it will be the first time that Top League has been granting live rights to the expansion package with content creators in Europe. This partly makes sense. YouTube has undoubtedly become the most popular platform of social media for content creators and guarantees the league a sign of the number of eyeballs.

In addition to working with content creators, the league itself will actually try to maximize YouTube. The YouTube Bundesliga owns all Friday matches about the Bundesliga events and 2.

Overall, it looks like the dawn of a new era. In recent years, the Bundesliga has become more popular among English players. Jude Bellingham began his career with Borussia Dortmund; Harry Kane won his first club title last season when he with Bayern Munich planted Meisterschale. Finlly, Bellingham’s little brother, Jobe Bellingham, joined Borussia Dortmund this summer.

Everything that was missing was a way that English fans could look. Go ahead, now there are enough options for British fans of German play from which you can choose.